Home / Partners

Partners

Tell us what you deliver, and who you reach.

Are you a digital marketer, call centre, introducer or product provider? We would like to hear about your capabilities, your audiences and the opportunities you want to develop.

Brass pins on navy felt, joined to one another by taut teal threads.

Who we work with

Five kinds of partner.

Each partner brings something different: enquiries, delivery, a product or an audience. The first conversation is about understanding which.

01 · Lead suppliers and introducers

You generate or introduce enquiries.

Tell us about your sources, the audiences you reach and the sectors you work in, and we can explore where they fit the campaigns we coordinate.

02 · Digital marketers

You deliver campaigns online.

Campaign delivery working to requirements, qualification criteria and reporting agreed with IMS before the work begins.

03 · Call centres

You handle the conversation.

Campaign delivery by phone, with responsibilities and reporting agreed in advance, so everyone knows what a good result looks like.

04 · Product providers and brokers

You have a product that needs distribution.

Discuss distribution through IMS relationships and approved journeys. Some areas, such as insurance and energy, are planned opportunities and are discussed as partnerships.

Planned opportunities

05 · Affinity partners

You have customers to keep engaged.

Law firms, claims businesses and other groups interested in a future white-label or co-branded membership. Planned

About memberships

Onboarding

What becoming a partner looks like.

It starts with a conversation, not a contract. Terms come last, once both sides can see a suitable fit.

  1. A first conversation

    Your capabilities, your audiences and the kinds of opportunities you want to develop.

  2. An agreed fit

    Together we decide whether there is a suitable fit, and for which campaigns or routes.

  3. Responsibilities and reporting

    Who does what, and how results are reported, agreed before anything starts.

  4. Commercial terms

    Agreed directly with each partner, once the fit and responsibilities are clear.

Partner enquiry

Tell us about your business, and we will explore whether there is a fit.