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Lead generation
Tell us the customer enquiries your business needs. Together we agree the campaign requirements, qualification criteria and delivery arrangements that will support them.
Lead generationCustomer acquisition and commercial partnerships
Helping businesses reach customers and build commercial partnerships.
Ideal Marketing Solutions connects businesses with customer acquisition opportunities, marketing delivery partners and routes to market. We work with businesses, professional firms, marketers and introducers on practical, agreed campaigns.
Based in Newport, South Wales. Led by Stephen Jenkins and Neil MacInnes.
What we do now
Three services, all built on relationships.
Our established work is lead generation, particularly in the motor finance claims market. Around it sit the campaign partnerships and introductions that make campaigns work.
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Campaign partnerships
Campaign delivery through digital marketing companies, call centres and specialist partners, with IMS making the connection and coordinating the arrangement.
Campaign partnerships03
Routes to market
Introductions, distribution relationships and new propositions for your customers or audience.
Routes to marketWho we work with
Every campaign has two sides.
On one side, a business that needs customers. On the other, the marketers, call centres and providers who can reach them. Our work is the connection between the two.
Businesses and professional firms
You need customers.
- Customer acquisition and lead generation
- Practical campaign support
- Requirements and outcomes agreed at the start
Marketers, call centres and providers
You can reach them.
- Supplying enquiries and delivering campaigns
- Distribution through IMS relationships
- Responsibilities and reporting agreed up front
A law firm or affinity group? Ask about a future branded membership
How we work
Agreed before it starts. Reviewed after.
Every campaign starts with a conversation about what a good result looks like, and ends with an honest look at whether it was achieved.
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Understand your requirements
We discuss your audience, your objectives and what a suitable enquiry or commercial outcome looks like.
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Agree the approach
We identify suitable delivery options and agree responsibilities, reporting and commercial terms.
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Review performance
We review the agreed campaign outcomes and use the results to decide the next steps.
Planned
Where we are heading next.
These are partnership conversations, not live products. Each depends on provider agreements and launch readiness, and we welcome talks with suitable delivery and distribution partners.
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Insurance partnerships
Potential partner-supplied breakdown, gadget, travel and commercial insurance.
Planned -
Energy and utilities
Potential switching referrals for businesses and consumers, through specialist partners.
Planned -
Affinity memberships
Potential white-label or co-branded schemes for law firms, claims businesses and other groups.
Planned
About IMS
A business built on working relationships.
IMS is led by Stephen Jenkins and Neil MacInnes, its two majority shareholders. Stephen's career spans more than 35 years in legal services, insurance and commercial business development.
The business brings that sector knowledge together with relationships across digital marketing, call centres and specialist service providers, to develop practical commercial opportunities.
About IMS
Get in touch
Start with the right conversation.
One contact form, three routes. Pick the one that fits and we will see the right details from the start.
Businesses and professional firms
Campaign enquiry
Discuss the customers you need and how a campaign could reach them.
Discuss a campaign Marketers, call centres, introducers, providersPartner enquiry
Tell us what you deliver and the audiences you reach.
Become a partner Providers, law firms and affinity groupsNew opportunity
Talk to us about the planned insurance, switching, membership or marketing services opportunities.
Discuss an opportunity