Stephen Jenkins
Director and co-owner
Stephen's background spans more than 35 years across legal services, insurance and commercial business development.
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About IMS
A relationship business, based in Newport.
Ideal Marketing Solutions brings together sector knowledge and relationships across legal services, insurance, digital marketing, call centres and specialist service providers, to develop practical commercial opportunities.
Our purpose
To be the connection between.
IMS connects businesses with customer acquisition opportunities, marketing delivery partners and routes to market.
Our established work is lead generation, particularly for motor finance claims, supported by relationships across legal services, insurance, digital marketing companies and call centres.
Our ambition is to turn those relationships into a broader marketing and product distribution business: connecting businesses that need customers with the partners who can deliver campaigns, and opening routes to market for product providers.
Who leads IMS
Led by its two directors.
IMS is led by Stephen Jenkins and Neil MacInnes, who are its two majority shareholders.
Neil MacInnes
Director and co-owner
Neil is a director of IMS and one of its two majority shareholders.
Neil's background to be confirmed
Our approach
Relationships first, then campaigns.
We work through relationships, choose partners to suit each campaign, and keep the commercial side plain from the start.
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Requirements before anything else
We begin with your audience, your objectives and what a suitable enquiry or outcome looks like.
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Suitable partners, not any partner
Delivery options are chosen for the campaign: digital marketing companies, call centres or specialist partners.
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Responsibilities agreed in advance
Who does what, how results are reported and the commercial terms are settled before work begins.
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Results reviewed honestly
We review the agreed outcomes and use them to inform what happens next.
The company
Ideal Marketing Solutions Limited was incorporated in 2015 and is registered in England and Wales, company number 09683842. Its registered office is in Rhiwderin, Newport.
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