Ideal MarketingSolutions

Services

Lead generation and commercial partnerships, agreed campaign by campaign.

Our current focus is lead generation and commercial partnerships, including experience in the motor finance claims market. We also welcome conversations about wider legal services and other customer acquisition campaigns. Availability and delivery arrangements are agreed individually.

What we offer now

Three current services.

Current Developing Planned
Current

Lead generation

Tell us the customer enquiries your business needs. We discuss the campaign requirements, the qualification criteria and the delivery arrangements that would support them, then set the campaign up on agreed terms.

Our experience is strongest in motor finance claims, and we welcome conversations about wider legal services and other customer acquisition campaigns.

Discuss a campaign
Current

Campaign partnerships

Campaigns are delivered through digital marketing companies, call centres and specialist partners from our network. IMS coordinates the arrangement: who does what, how it is reported, and the commercial terms.

You deal with one point of contact. The partners deliver to the requirements you agreed.

Discuss a campaign
Current

Routes to market

Introductions, distribution relationships and new propositions for your customers or your audience. If you have a product that needs a route to customers, or an audience that would value a product, we explore whether there is a fit.

Discuss distribution

Marketing support

Developing through specialist partners

Practical marketing support, through our network.

We are developing marketing support options through specialist partners. Speak to us about your requirements and we will assess a suitable delivery approach.

Talk to us about marketing support
  • Website creationA website built by a specialist partner to support your campaigns and enquiries.
  • Campaign landing pagesDedicated pages for a specific campaign, so enquiries arrive against the agreed criteria.
  • Enquiry handlingAI-assisted handling of incoming enquiries through partner systems, so nothing waits unanswered.
  • Wider outsourced marketingBroader marketing delivery through the same network, scoped to your requirements.

Trades and home-service businesses, such as boiler engineers and home repair firms, are among those we expect these website and enquiry services to suit.

How we work

One method for every campaign.

The same three steps apply whether you need enquiries, a delivery partner or a route to market. Nothing starts until the terms are written down.

A notebook open on a desk with a hand-drawn process flow
  1. Understand your requirements

    We discuss your audience, your objectives and what a suitable enquiry or commercial outcome looks like for you.

  2. Agree the approach

    We identify suitable delivery options and agree responsibilities, reporting and commercial terms.

  3. Review performance

    We review the agreed campaign outcomes with you and use the results to inform the next steps.

Looking for insurance, energy switching or affinity memberships? Those are planned opportunities, not live services. They are set out separately, as partnership conversations, on the Opportunities page.