Ideal MarketingSolutions

About IMS

A business built on introductions.

Ideal Marketing Solutions brings together sector knowledge and relationships across legal services, insurance, digital marketing, call centres and specialist service providers, and uses them to develop practical commercial opportunities for the businesses we work with.

The transporter bridge at Newport in early morning mist
Newport, South Wales, where IMS is based

Purpose

Connect the business that needs customers with the people who can reach them.

Our established activity is lead generation, particularly for motor finance claims. That work is built on relationships: with legal services firms, insurers, digital marketing companies and call centres. Our ambition is to turn those relationships into a broader marketing and product distribution business, connecting businesses that need customers with the partners who can deliver campaigns, and opening routes to market for product providers.

We are based in Newport, South Wales.

Leadership

Led by its two owners.

IMS is led by Stephen Jenkins and Neil MacInnes, the two majority shareholders.

Stephen Jenkins

Director and co-owner

Stephen's background spans more than 35 years across legal services, insurance and commercial business development.

Neil MacInnes

Director and co-owner

Neil is a director and co-owner of Ideal Marketing Solutions.

Background to confirm with Neil before launch

How we work

Relationship-based, and plain about it.

We are a small business and we work through people we know. That shapes how we behave with clients and partners alike.

  • We introduce; our partners deliverCampaigns are delivered by digital marketing companies, call centres and specialist partners. IMS coordinates and stays accountable for the arrangement.
  • Requirements are agreed before work startsAudience, objectives, qualification criteria, responsibilities, reporting and terms are settled first, then reviewed against outcomes.
  • Current and planned are kept apartAcross this site, everything is marked as current, developing or planned. We do not describe a planned opportunity as a live product.
  • Terms stay privateSupplier rates, client pricing and commercial arrangements are discussed individually and never published.

The company

Ideal Marketing Solutions Limited

Company number
09683842
Incorporated
13 July 2015, registered in England and Wales
Registered office
The Stables, Pentrepoeth Road, Rhiwderin, Newport, Wales Postcode to confirm
Directors
Stephen Jenkins and Neil MacInnes