Ideal MarketingSolutions

Partners

Are you a marketer, call centre, introducer or product provider?

We would like to hear about your capabilities, your audiences and the kinds of opportunities you want to develop. Tell us about your business and we can explore whether there is a suitable fit.

Become a partner

Who we partner with

Five kinds of partner. One way of starting.

Every relationship begins the same way: a conversation about what you can deliver and who you can reach, followed by an agreed fit.

Lead suppliers

Supply enquiries to agreed criteria

If you generate customer enquiries, we would like to understand your sources, your qualification process and the sectors you cover. Campaigns run to criteria agreed in advance, with reporting both ways.

Tell us about your enquiries

Digital marketers

Deliver campaigns for our business clients

Digital marketing companies deliver many of the campaigns IMS coordinates. We are interested in your channels, your experience and the audiences you reach best, so we can match you to suitable requirements.

Tell us about your capabilities

Call centres

Handle and qualify enquiries

Call centres sit at the point where an enquiry becomes a conversation. We would like to know your capacity, the sectors you work in and how you qualify and report, so that delivery arrangements can be agreed clearly.

Tell us about your operation

Product providers

Reach customers through our relationships

If you have a product or service that needs a route to customers, we explore distribution through IMS relationships and approved customer journeys. Any arrangement is subject to provider agreements.

Discuss distribution

Affinity partners

Keep your customers engaged

Law firms, claims businesses and other groups with an audience to look after. We are developing a planned branded membership concept and welcome early conversations with partners who would like to shape it.

About the planned membership

Something else

Introducers and other specialists

If you introduce business, or you provide a specialist service that supports customer acquisition, we would still like to hear from you. Use the partner route and describe what you do.

Become a partner

Onboarding

What happens after you get in touch.

No forms to fill in beyond the first enquiry. Onboarding is a conversation, then an agreement that sets out how we will work together.

Brass pins connected by teal thread on a navy board

  1. A conversation about capabilities and audiences

    We talk through what you deliver, who you reach, and the kinds of opportunities you want to develop.

  2. An agreed fit

    If there is a match with a current or planned requirement, we agree where you fit and what a first arrangement would look like.

  3. Responsibilities, reporting and commercial terms

    Before anything starts, we set out who does what, how it is reported and the commercial terms, in writing.

Working with IMS

What partners can expect from us.

  • Agreed requirements, not assumptionsCampaigns run to criteria agreed with the client before you are asked to deliver.
  • Clear responsibilitiesWho does what is written down, so there is no ambiguity once a campaign is live.
  • Reporting both waysOutcomes are reviewed against what was agreed and the results shape the next step.
  • Terms agreed individuallyCommercial terms are discussed privately and agreed per arrangement, never published.

Partner enquiry

Tell us about your business.

Your partner type and a brief description of what you deliver or who you reach is enough to begin.

Route 2 Partner enquiry For marketers, call centres, lead suppliers, introducers and product providers. Become a partner Route 3 New opportunity For affinity groups and partnership ideas around the planned opportunities. Discuss an opportunity Route 1 Campaign enquiry If you are a business that needs customers rather than a partner. Discuss a campaign