Lead generation
The customer enquiries your business needs, with the campaign requirements, qualification criteria and delivery arrangements agreed first.
Lead generationCustomer acquisition and commercial partnerships
We make the introduction between businesses that need customers and the partners who can reach them.
Ideal Marketing Solutions connects businesses with customer acquisition opportunities, marketing delivery partners and routes to market. Lead generation is where we started. Commercial partnerships are where we are heading.
What we do
Three things, agreed individually.
Current
Developing
Planned
Campaign partnerships
Campaign delivery through digital marketing companies, call centres and specialist partners, coordinated by IMS.
Campaign partnershipsRoutes to market
Introductions, distribution relationships and new propositions for your customers or your audience.
Routes to marketWho we work with
Four kinds of conversation. Pick yours.
Every introduction starts with a short enquiry. Choose the route that fits and the form on our contact page will ask the right questions.
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Businesses and professional firms
Customer acquisition, lead generation and practical campaign support.
Discuss a campaign -
Digital marketers and call centres
A conversation about supplying enquiries and delivering campaigns.
Become a partner -
Product providers and brokers
Distribution through IMS relationships and approved customer journeys.
Discuss distribution -
Law firms and affinity groups
Ways to keep your customers engaged through a planned branded membership.
Discuss an opportunity
How we work
Requirements first. Then the approach. Then the review.
Nothing is promised before it is agreed. Each campaign is set up on its own terms, with responsibilities, reporting and outcomes written down at the start.
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Understand your requirements
We discuss your audience, your objectives and what a suitable enquiry or commercial outcome looks like for you.
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Agree the approach
We identify suitable delivery options and agree responsibilities, reporting and commercial terms before anything starts.
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Review performance
We review the agreed campaign outcomes together and use the results to decide the next step.
Wider opportunities
Planned, and clearly marked as such.
We are developing further ways for businesses and affinity partners to connect their customers with useful services. These are partnership conversations, not live products.
Insurance partnerships
Potential partner-supplied breakdown, gadget, travel and commercial insurance.
Read moreEnergy and utilities
Potential business and consumer switching referrals through specialist partners.
Read moreAffinity memberships
Potential white-label or co-branded membership schemes for law firms, claims businesses and other groups.
Read more
About IMS
A relationship business, led by two people who have spent their careers building them.
Ideal Marketing Solutions is led by Stephen Jenkins and Neil MacInnes. Stephen's background spans more than 35 years across legal services, insurance and commercial business development. The business brings that sector knowledge together with relationships across digital marketing, call centres and specialist service providers.
About the business and its directorsGet in touch
Three routes. One short form.
Tell us which conversation you want and we will ask only what we need to start it.
Route 1
Campaign enquiry
For businesses and professional firms that need customers.
Discuss a campaign
Route 2
Partner enquiry
For marketers, call centres, introducers and product providers.
Become a partner
Route 3
New opportunity
For insurance, switching, membership and other partnership ideas.
Discuss an opportunity